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Today everyone is talking about digital transformation. However, it is vital to first understand what ‘disruptive transformation’ is and what it means for partners and customers.
For partners, disruptive transformation means it is about time to pause, think and assess if they are on the right track. We get busy with day-to-day pressures and focus on generating revenues and profits, but one should ask – what about the future, are we well equipped? Are we ready to win the mindset of evolving customers? Are we able to compete against next generation resellers? These are vital questions that all of us need to evaluate before we embark on the digital transformation journey.
As for customers, it is all about how to use the new technologies in order to improve performance and reduce cost, OPEX rather than CAPEX. They need to examine how technologies such as Hybrid Cloud, Artificial Intelligence, Business Intelligence and Internet of Things can enable efficient business operations.
Transformation is the trend now for all, and if all stakeholders understand the concept, the future will be brighter. Channel businesses can enable disruptive transformation for their customers by having the right knowledge and being able to represent new technologies and trends.
Channel partners should develop their sales and technical team skills to be able to sell advanced solutions and to make customers see clearly the Return on Investment. At Ingram Micro, our priority is to assist our customers and partners to transform their businesses. We make it a daily practice to engage and enable our partners for them to be able to sell solutions and not products. We have invested in specialized divisions such as Cloud, Cyber Security, Internet of Things, Physical Security that can support partners to be able to offer advanced solutions.
We keep investing in technical resources to help our partners from presales and post sales point of views. We keep offering bundles and solutions that can make our resellers’ lives easy, which they can pass on to their customers. We train partners and certify them for new technologies and enable them to optimize the opportunities in a digital world.